The Filipino Communities in the United Kingdom have become increasingly active, strong and influential in their respective areas of the country. These individuals and associations have in recent years become vital links in the implementation of projects, and particularly in the sales and organization of trips/tours to the Philippines. DOT London recognizes the contribution that these communities can make in generating greater numbers of British visitors to the Philippines, and thus wishes to capitalize on their strengths and connections in selling and promoting Philippine tourism to the UK market.

DOT London envisions the active support and participation not only of Filcom partners, but also of select partners in the travel trade who can provide the necessary incentives to the most productive of registered "marketers". With incentives in place, DOT London believes that Filipino "marketers" will be encouraged to cooperate with this program, by selling or even organizing trips to the Philippines.

Objective:
1. To encourage Filipinos and other individuals to become active marketers of the program;
2. To increase the number of British tourists to the Philippines.

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Travel Philippines Program mechanics.pdf

Parties involved:

Department of Tourism London

1. DOT London shall act as the Secretariat of the Travel Philippines Program
2. DOT London will liaise regularly with marketers and receive reports on the number of referrals made with the participating partners.
3. DOT London shall also use its allocated resources to promote the Travel Philippines program to as many people as possible. It shall utilize press and publicity options with the mainstream media, advertising in TV (The Filipino Channel) and in Philippine newspapers/publications, and endeavor to produce promotional materials for distribution to both the Filipino and British communities. It shall maintain a website dedicated to the campaign, and endeavor to encourage all others to actively support and publicize the campaign to various publics. Special leaflets may be produced to promote the packages and rates offered by the partners through the marketers.
4. DOT London shall act as the overall arbiter of the campaign, and will seek to ensure its success in collaboration with all parties concerned.

Travel Partners

1. The partners shall be responsible for providing the most attractive rates/prices for air seats and travel packages to the Philippines possible.
2. The partners shall accept referrals from the marketers and also help to convince clients to buy tickets or packages to the Philippines.
3. The partners shall immediately report to DOT London any actual sales of air tickets or packages to the Philippines, resulting directly from a referral made by one of the registered marketers.
4. The partners shall agree to provide awards to marketers who successfully refer clients that actually book flights and/or buy packages to the Philippines.
5. The partners shall also take into consideration the various ways by which the marketers can be further enticed to really become active in the Travel Philippines campaign. Various schemes such as "double-your-points", etc. or the introduction of even-lower-cost fares during certain times of the year shall be encouraged as a way of lure marketers and clients alike.
6. The partners shall always be in touch with the DOT London office, and vice versa, to update one another on various developments relating to the program in general. This shall also be a means to track and monitor the progress of the individual marketers in referring clients back to the partners.

Marketers

1. The marketer's main responsibility shall be to sell and promote travel to the Philippines among his/her British friends, relatives and colleagues.
2. In trying to promote travel to the Philippines, the marketer shall be asked to refer all their clients to the participating travel industry partners.
3. In making said referral, the marketer shall remember to provide their PIN code to their respective invitees, for the latter to give to participating travel industry partners when making an airline or tour booking to the Philippines. If a marketer is making a booking on behalf of their invitees, then it is incumbent of said marketer to give their PIN code to the participating travel industry partner.
4. Whenever possible, the marketer shall inform DOT London of their referral activities, for the latter to take down and monitor on their behalf.

The Personal Identification Number (PIN)

1. Each registered marketer under the program shall be issued a Personal Identification Number (PIN) Code. The code will consist of two parts: i.e., the first part contains three letters to indicate the city or general area where the marketer resides or works, and the second part contains three numbers depicting the latest number of marketers from that particular city or general area.
   Example: BIR001 means the first marketer to register from the Birmingham area; LIV020 means the 20th marketer to register from the Liverpool area, and so on.
2. The PIN Code shall be an important element in the referral of clients to the participating travel industry partners. The PIN Code shall be used to identify which marketers have been referring and producing travel business to the Philippines. Most importantly, the PIN Code shall be used for the awarding and accumulation of points to the deserving marketer.

The Accumulation of Program Points and the Awarding of Prizes

1. The Travel Philippines Campaign awards program points rather than individual partner points. This means that marketers accumulate points regardless of the partner they refer their clients to. Marketers continue to accumulate points even if referrals are made to any of the partners participating in the program.
2. The schedule of program points shall be as follows:
   

   a. Round trip economy class ticket	- 10 points
   b. Round trip business class ticket	- 20 points
   c. Philippine Package worth less than £800.00	- 30 points
   d. Package worth £800 to £1,000.00	- 40 points
   e. Package worth more than £1,000.00	- 50 points

3. Marketers shall have the opportunity to accumulate points depending on the type of referral made to the partners, and the kind of travel product bought by the client referred. Above schedule shall be the basis for the awarding of points, and will be computed on a per-person basis; e.g., economy class ticket for 3 persons = 30 points, or package worth £899.00 for 5 persons = 200 points, and so on.
4. A marketer shall win an all-expense-paid round trip economy ticket to the Philippines (subject to embargo periods and availability of seats) when he/she reaches a total of 500 points. A marketer shall win the same prize for every 500 points thereafter.
5. A marketer who reaches 300 points shall earn for himself/herself a separate raffle coupon that shall be included in a raffle draw for five (5) additional economy class tickets by the end of the year 2007 (for use in 2008). Every 300 points thereafter shall earn a marketer a raffle coupon for said year-end draw.